![]() If the meta title doesn’t describe what’s behind the content on the page, that could be classed as clickbait and won’t be beneficial to your SEO efforts. It’s vital to make sure that the meta title is click-worthy as opposed to ‘clickbait’ too. In the world of SEO, making something click-worthy means a user deems the meta title on the search engine results page worth clicking on, as they believe the content behind the result will answer their search query. ![]() ![]() Making a meta title click-worthy is important to maximising the potential click-through rate to the page. Having the year in the meta title shows users that the information is up to date, and including a set number of tips is a proven method to improve click-through rate. All of the results contain the ‘laptop buying guide’ keyword in their meta title, and some of the other popular results include the year the guide was published and the number of tips in the guide. One way to help determine what your meta title will be is to look at what your competitors have chosen for their meta title for the keyword you are targeting.įor example, if you were targeting the keyword ‘laptop buying guide’, it’s beneficial to research what meta titles Google currently considers worthy of ranking on the first page.įor the keyword ‘laptop buying guide’, there is a range of different meta titles ranking for the top four results. This isn’t the end of the world, but ideally, you’d like users to see what’s at the end of your meta title. Titles that are under 50 characters could be considered a missed opportunity, as there is space available to include extra text that could entice a user to click on your page.īy writing a title that totals more than 60 characters, there is potential for the end of the meta title to be cut off by Google. Make sure you include the keyword in the most natural way possible and don’t try to stuff it in the title either (stuffing is where you include the keyword many times, in a context that doesn’t make sense).Īiming for 50 to 60 characters is best practice for a meta title. Including the keyword that you’re targeting in the meta title makes it clear to Google that you’d like that page to show up for that keyword.
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